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How Lockr works3 min read

How review requests work

When review requests go out, why everyone gets the same public ask, and the reply flow.

Reviews are the highest-leverage thing Lockr does for your local search. The system is simple: ask every customer the same way, catch every review the moment it lands, and help you respond fast. Here's how it works.

When requests go out

A review request fires when a job is marked complete. On Jobber, that happens automatically when you close the job. Same with our built-in CRM or any other platform we integrate with. The request hits the customer within 2 hours of the job wrapping, because response rates drop hard after the first day.

Everyone gets the same ask

Every customer gets the same text from your business number, pointing to your public review profile (Google first, since that's what moves the needle most). No star-gate, no “rate us 1 to 5 first” screen, no sending happy customers one place and unhappy customers somewhere else. Everyone gets asked the same way, and every review they leave is public. We don't filter who gets to review you. That's not how honest reputation works, and it's against the rules of every review platform anyway.

We don't publish the exact wording of the request text. We test versions across jobs and trades and each contractor runs the one converting best for their trade and region at the time. As more data comes in, the copy adapts.

Follow-ups

If the customer doesn't tap through the first text, Lockr sends one follow-up 48 hours later. After two tries, it stops. We don't pester your customers.

Lockr catches every review

Lockr watches for new reviews and flags them the moment they post, good or bad. Once your Google Business Profile API access is connected in your dashboard, you get a notification every time a new review lands, and a notification every time a negative one does, so nothing sits unanswered for days.

Heads up: GBP API access clears business by business and can take time to set up. Until it's live for your account, you add new reviews to the dashboard yourself and get the exact same drafting workflow.

Replying, drafted for you

When a review comes in, Lockr drafts two to three reply options in your voice. You pick one, edit it, or write your own. Once you approve, Lockr generates a deep link that opens the review platform with your response already loaded in the reply field. One tap and it posts. Nothing goes public without your sign-off.

When a review stings

For any review of three stars or less, Lockr does one extra thing: on top of the public reply options, it drafts a set of text-message options you can send the customer directly to make it right.

The play is simple and it happens in this order: the review is already public, so you respond to it publicly first with the deep-linked reply, then you reach out to the customer privately with the drafted text to fix the actual problem. Responding to a review after it posts is good business. It's not gating, and it's not hiding anything. The review stays up; you just don't let an unhappy customer sit there without hearing from you.

If Lockr can match the reviewer's name to a customer in your CRM, it deep-links the drafted text straight to that person in your SMS inbox, ready to send. If it can't match the name (plenty of people review under initials, a first name, or a handle), Lockr still drafts the text options and leaves it to you to send, since you know your jobs and can usually figure out who left it. You stay in control of who gets contacted and what gets said.

The numbers

Justin Curtis went from 34 reviews to 52 in his first 30 days on this system. He approved every reply Lockr drafted. Most he didn't change a word.

Questions? Email support@leadlockr.ai.