We don't work with everyone who fills out the audit form. Not because we're picky for the sake of being picky — because the contractors we work with shape what LeadLockr becomes. The wrong fit at this stage hurts the right fit later.
Here's what we look for and what we walk away from.
Who we work with
- Contractors who do good work. Licensed where licenses apply. Insured where insurance applies. Real businesses with real customers and real reputations to protect.
- Contractors who answer the phone. Or at least want to. The whole platform falls apart if you ghost your own leads. We can help you stop missing calls, but we can't make you care.
- Contractors who treat their customers like neighbors. Because most of them literally are. The trades are local. Your reviews are public. Your reputation is the asset we're protecting.
- Contractors who tell the truth about their work. What you can do, what you can't, what something costs, when you'll show up. The system breaks when the inputs lie.
- Contractors who hire fairly. Pay your crew. Pay them on time. Don't undercut your own people to win a bid you can't afford.
Who we walk away from
- Scam outfits. Door-to-door storm chasers, fake insurance work, ghost addresses, contractors who disappear after the deposit. We don't help these businesses look legit. There's no version of this where it ends well for anyone.
- Anyone running a hostile workplace. Discriminatory hiring, harassment, wage theft. If we hear it, we're out.
- Anyone using LeadLockr to deceive. Fake reviews on competitors. Manipulated before-and-afters. Misleading service claims. The platform is built to make honest contractors look better, not to make dishonest ones look honest.
- Anyone who treats us like a vendor instead of a partner. This one's softer but real. If our relationship is going to be adversarial from day one, neither of us is going to enjoy the next few years.
How we vet
Every audit gets reviewed by Lockr first. The vetting agent checks licensing, insurance, BBB history, public review patterns, lawsuit filings, and other fit signals. If anything looks off — even slightly — Lockr flags it for me.
I make the final call. Lockr doesn't decline anyone. Lockr surfaces what needs a human's eyes, and I'm the human.
If you're declined, you'll get a short, honest reason. Usually it's fit — wrong tier, wrong region, wrong stage of business. Sometimes it's a hard no. We won't pretend it's the former when it's the latter.
What we ask of you
If you sign up, we ask three things:
- Use the system honestly. If Lockr drafts a review reply that doesn't sound like you, change it. If a customer didn't actually love the job, don't ask for a 5-star review anyway. Lockr is here to amplify the truth, not manufacture it.
- Tell us when something's off. If an agent does something dumb, tell us. We can't fix what we don't hear about. Our support email is at the bottom of every help doc.
- Stay licensed and insured. If your status changes, we need to know. We're not in the business of marketing contractors whose paperwork lapsed.
What you can ask of us
- Tell you when you're wrong. If your prices are unsustainable, your reviews are sketchy, or your messaging is misleading, we'll say so. Politely, but directly.
- Walk away clean if it's not working. Cancel anytime. We refund the last month. You keep your site, your domain, your data, your listings. See If you're not happy.
- Do the work we said we'd do. 72 hours, or the build is half off. Recurring service does what we promised on the page you signed up from. If we screw up, we fix it.
This is a living document. As we learn more about which contractors thrive on LeadLockr and which ones don't, we'll update it.
Questions about whether you'd be a fit? Get an audit and find out.