Brand Kit.
Logos, Lockr, color palette. For press, partners, or anyone writing about us.
Three variants.
Primary lockup, mark only, wordmark only. Use the orange keyhole at full saturation. Don't recolor, rotate, or pair with the Lockr character in the same surface.
Four colors. Rationed.
Charcoal carries the system. Cool stone breathes. Orange punches, never bleeds. White exists for contrast on dark surfaces only.
Dominant. Backgrounds and primary text on light surfaces.
Light surface for breathing room.
Accent. CTAs and key moments. Rationed.
Used sparingly for contrast on dark surfaces.
Three families.
General Sans for body. Space Mono for labels and metadata. Fraunces italic for editorial accents.
The workhorse. Headlines, UI, body, buttons. Humanist warmth, holds up at every size.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789Italic only, wordmark only. The brand word “Lockr” and the period after editorial heads. Never upright.
Italic only. Used at < 8% of any composition.Labels, eyebrows, status pills, footnotes, tabular data. Surgically applied.
0123456789 · STATUS · LIVE · Q3 2026Meet Lockr.
Lockr is the AI agent that runs the platform. Use the static SVG. No tilts, no crops, no decorative cameos.
This is Lockr.
Lockr is the AI agent that runs your platform. Use the mascot in empty states, onboarding moments, and the 404 page. Don't pair Lockr with the LeadLockr lockup in the same surface — the mascot and the wordmark are two separate identities and stacking them looks busy.
Static use only · No tilts · No crops